Privacy Policy

Last Updated: June 2026

Introduction

Welcome to Surf ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

Please read this privacy policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

Account Information: When you create an account, we collect your email address, username, and password.
Profile Information: You may choose to provide additional information such as your name, profile photo, gender, and style preferences.
User Content: Photos, outfits, posts, and comments you share on the App.
Communications: Messages you send to other users through the App.

Information Collected Automatically

Device Information: Device type and operating system version (collected through our crash-reporting service). Our advertising partner (Google AdMob) may also collect device identifiers to serve and measure ads, as described in its own privacy policy.
Usage Data: How you interact with the App, including screens viewed, features used, time spent, navigation patterns, and products you view, like, or save. These events are stored together with your account identifier so we can personalize your feed.
Search Queries: Searches you run in the App are logged with your account identifier to improve search results and recommendations.
Push Notification Tokens: When you enable push notifications, we store a device push token (Firebase Cloud Messaging) linked to your account so we can deliver notifications.
Analytics Data: We use analytics services to understand App usage patterns.

All of the data above is deleted when you delete your account (see "Data Access and Deletion").

Information from Third Parties

Social Login: If you sign in using Google or Apple, we receive your name, email, and (for Google) profile picture from your provider account.

How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve the App
Create and manage your account
Personalize your experience and content recommendations
Enable social features like following, liking, and messaging
Send push notifications (with your consent)
Respond to your comments, questions, and requests
Monitor and analyze trends, usage, and activities
Detect, investigate, and prevent fraudulent transactions and abuse
Comply with legal obligations

We may share your information in the following circumstances:

With Other Users

Your profile information and public content are visible to other users
Direct messages are shared with recipients

With Service Providers

We share information with third-party vendors who perform services on our behalf:

Firebase (Google) - Authentication, database, analytics, crash reporting
Google AdMob - Advertising

For Legal Reasons

We may disclose information if required by law or if we believe disclosure is necessary to:

Comply with legal process
Protect our rights or property
Protect user safety
Investigate fraud or security issues

Business Transfers

In connection with any merger, acquisition, or sale of assets, your information may be transferred.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You may delete your account at any time, and we will delete your personal information within 30 days, except as required for legal purposes.

Your Rights and Choices

Account Information

You can review and update your account information at any time through the App settings.

Push Notifications

You can opt out of push notifications through your device settings or in the App's notification preferences screen.

Data Access and Deletion

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Export your data

To exercise these rights, contact us at privacy@surffashion.app.

California Residents

If you are a California resident, you have additional rights under the CCPA, including the right to know what personal information is collected and how it is used, and the right to opt out of the sale of personal information (we do not sell personal information).

European Users

If you are in the European Economic Area, you have rights under GDPR including access, rectification, erasure, restriction, portability, and objection. Our legal basis for processing includes consent, contract performance, and legitimate interests.

Children's Privacy

The App is not intended for users under 16 years of age. During account creation, you must confirm your date of birth and you will be prevented from completing onboarding if you are under 16. We do not knowingly collect personal information from anyone under 16. If we discover that we have collected personal information from a user under 16, we will delete it immediately.

Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place for international transfers.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@surffashion.app
Website: https://surffashion.app

Third-Party Services

Our App uses the following third-party services:

Firebase: Google Privacy Policy
Google AdMob: Google Ads Privacy Policy
Apple Sign-In: Apple Privacy Policy