Terms of Service
Last Updated: June 2026
Agreement to Terms
By accessing or using the Surf mobile application ("App"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use the App.
Eligibility
You must be at least 16 years old to use the App. By using the App, you represent and warrant that you are at least 16 years of age. If you are under 18, you represent that you have your parent or guardian's permission to use the App.
Account Registration
To use certain features of the App, you must create an account. You agree to:
- Provide accurate, current, and complete information
- Maintain and update your information as needed
- Keep your password secure and confidential
- Notify us immediately of any unauthorized access
- Be responsible for all activities under your account
We reserve the right to suspend or terminate accounts that violate these Terms.
User Content
Your Content
You retain ownership of content you post ("User Content"). By posting User Content, you grant us a non-exclusive, worldwide, royalty-free, sublicensable license to use, reproduce, modify, adapt, publish, translate, distribute, and display such content in connection with operating and promoting the App.
Content Restrictions
You agree not to post content that:
- Is illegal, harmful, threatening, abusive, or harassing
- Is defamatory, vulgar, obscene, or invasive of privacy
- Infringes any intellectual property rights
- Contains software viruses or malicious code
- Is spam, advertising, or solicitation (unless permitted)
- Impersonates another person or entity
- Violates any applicable laws or regulations
Content Moderation
We reserve the right to remove any content that violates these Terms or that we find objectionable in our sole discretion. We are not responsible for monitoring all User Content but may do so at our discretion.
Copyright Complaints (DMCA)
If you believe content on the App infringes your copyright, please send a notice to legal@surffashion.app containing:
- Your contact information
- A description of the copyrighted work
- The location of the infringing content in the App
- A statement that you have a good faith belief the use is unauthorized
- A statement under penalty of perjury that your notice is accurate
- Your physical or electronic signature
We will respond to valid notices and may remove infringing content or disable access to it.
Intellectual Property
Our Content
The App, including its design, features, graphics, and content created by us, is protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of the App without our written permission.
Trademarks
"Surf" and associated logos are our trademarks. You may not use our trademarks without prior written permission.
Third-Party Content
Product images, brand names, and other third-party content displayed in the App belong to their respective owners. We display this content for informational purposes and do not claim ownership.
Product Information and External Links
Surf Is Not a Retailer
Surf does not sell products. We are a discovery platform that helps you find fashion items from third-party retailers. All products displayed in the App are sold by independent retailers, not by Surf. We do not hold inventory, process orders, or handle fulfillment.
When you tap "Buy" or similar buttons, you will be redirected to the retailer's website to complete your purchase directly with them. Any transaction you make is solely between you and that retailer, and is subject to their terms, policies, and customer service.
Product Information
Product information, images, prices, and availability are sourced from third-party retailers. We display this information for reference and comparison purposes under principles of fair use. We strive for accuracy but do not guarantee that all information is correct, complete, or current. Prices and availability may change without notice.
Trademarks and Product Images
All product images, brand names, logos, and trademarks displayed in the App remain the property of their respective owners. We use this content under nominative fair use to identify and reference products for informational purposes. Our display of these materials does not imply any affiliation with, endorsement by, or sponsorship by the trademark owners.
Affiliate Relationships
We may in the future participate in affiliate programs with retailers, which means we may earn commissions from qualifying purchases made through links in the App. If we do, this will not affect the price you pay, and any affiliate relationships will not influence which products are displayed or how they are ranked.
External Links
The App contains links to third-party websites and retailers. We are not responsible for the content, products, services, privacy practices, or customer service of third parties. Your interactions with third-party sites are governed by their respective terms and policies.
No Endorsement
The display of any product, brand, or retailer in the App does not constitute an endorsement, recommendation, or guarantee by Surf. We do not verify the quality, safety, authenticity, or legality of products displayed. Users should conduct their own research before making purchasing decisions.
Prohibited Activities
You agree not to:
- Violate any applicable laws or regulations
- Use the App for any unauthorized or illegal purpose
- Interfere with or disrupt the App's security features
- Attempt to gain unauthorized access to any systems
- Use automated means (bots, scrapers) to access the App
- Collect user information without consent
- Engage in any activity that could harm us or other users
- Circumvent any security measures
- Reverse engineer or decompile the App
Privacy
Your privacy is important to us. Our Privacy Policy explains how we collect, use, and protect your information. By using the App, you agree to our Privacy Policy.
Disclaimers
"As Is" Basis
THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
No Guarantees
We do not warrant that:
- The App will be uninterrupted or error-free
- Defects will be corrected
- The App is free of viruses or harmful components
- The results of using the App will meet your requirements
Third-Party Products
We are not responsible for the quality, safety, or legality of products offered by third-party retailers.
Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL SURF, ITS AFFILIATES, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, DATA LOSS, OR GOODWILL, ARISING FROM:
- Your use or inability to use the App
- Any conduct or content of third parties
- Unauthorized access to your account
- Any other matter relating to the App
Our total liability shall not exceed the amount you paid us in the past 12 months, or $100, whichever is greater.
Indemnification
You agree to indemnify and hold harmless Surf and its affiliates, officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:
- Your use of the App
- Your User Content
- Your violation of these Terms
- Your violation of any third-party rights
Dispute Resolution
Governing Law
These Terms shall be governed by the laws of England and Wales, without regard to its conflict of law provisions.
Informal Resolution
Before filing a legal claim, you agree to try to resolve the dispute informally by contacting us at legal@surffashion.app.
Arbitration
Any disputes that cannot be resolved informally shall be resolved through binding arbitration in accordance with the LCIA Arbitration Rules. You agree to waive any right to a jury trial or class action.
Service Modifications
We reserve the right to modify, suspend, or discontinue the App or any feature at any time, with or without notice. We will not be liable to you or any third party for any modification, suspension, or discontinuation of the App.
Feedback
If you provide us with any feedback, suggestions, or ideas regarding the App ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free license to use, modify, and incorporate such Feedback without any obligation to you.
Changes to Terms
We may modify these Terms at any time. We will notify you of material changes by posting the updated Terms in the App or by email. Your continued use of the App after changes become effective constitutes acceptance of the new Terms.
Termination
We may terminate or suspend your access to the App immediately, without prior notice, for any reason, including breach of these Terms. Upon termination, your right to use the App will cease immediately.
You may delete your account at any time through the App settings.
General Provisions
Entire Agreement
These Terms, together with our Privacy Policy, constitute the entire agreement between you and Surf regarding the App.
Severability
If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in effect.
Waiver
Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.
Assignment
We may assign our rights and obligations under these Terms. You may not assign your rights or obligations without our written consent.
App Store Terms
Apple App Store
If you downloaded the App from the Apple App Store, you acknowledge that:
- These Terms are between you and Surf, not Apple
- Apple has no obligation to provide maintenance or support for the App
- Apple is not responsible for any product warranties or claims
- Apple is not responsible for addressing any claims related to the App
- Apple is a third-party beneficiary of these Terms and may enforce them against you
Google Play Store
If you downloaded the App from Google Play, you acknowledge that Google has no obligation or liability to you with respect to the App or these Terms.
For Brands and Retailers
Surf displays product information to help users discover fashion items. If you are a brand or retailer and would like to:
Request removal: You may request that your products be removed from the App by contacting us at legal@surffashion.app. We will process valid requests within 14 business days.
Access analytics: Brands featured in Surf benefit from exposure to engaged fashion-conscious users. We offer a Brand Analytics Portal that provides insights into how users interact with your products, including views, engagement rates, and style trends. Contact brands@surffashion.app to learn more about partnership opportunities.
We believe in building mutually beneficial relationships with brands and retailers. Our platform drives discovery and awareness for your products at no cost to you.
Contact Us
If you have any questions about these Terms, please contact us at:
- Email: legal@surffashion.app
- Email (brands): brands@surffashion.app
- Website: https://surffashion.app